Market Analysis

Blockchain

Blockchain is the underlying technology of Bitcoin, which was first introduced in the paper "Bitcoin: A Peer-to-Peer Electronic Cash System" by Satoshi Nakamoto in 2008 after the financial crisis. The characteristics of blockchain technology are decentralisation, openness, global consensus, and immutability. Once a block is confirmed through the consensus mechanism, it is added and stored in the blockchain in an immutable way. In the financial industry, blockchain technology can reduce the cost of maintaining payment and settlement systems for intermediaries.

According to the German Economic Research Institute (Institut der deutschen Wirtschaft), it is estimated that the capacity of blockchain data is expected to reach 508.1TB by 2030, recording massive data worldwide. This demonstrates the rapid growth trend of the blockchain industry.

Figure 1: Estimated Growth Curve of Blockchain Data Capacity Data source: Institut der deutschen Wirtschaft (Institute of German Economic Research)

Weight Loss Market

According to data analysis firm Adobe Analytics, the sales of fitness equipment grew by 55% in 2020, driven by the popularity of home fitness during the COVID-19 pandemic, which is ten times the growth rate of the traditional fitness market. This has led to rapid growth in the health and weight loss industry. According to the research report Global Wellness Economy, the current global health and weight loss market size is approximately $4.2 trillion. Based on a 4% compound annual growth rate over the past decade, the market is expected to surpass $5 trillion by 2023.

Using the STOXX Global Health and Weight Loss Index as a reference, it is estimated that the health and weight loss industry will see revenue growth of 14.5% and profit growth of 52.9% in 2021.

Figure 2: Revenue and Profit Forecast for the Health and Weight Loss Industry Data source: Bloomberg

According to a research report by conferenceseries.com, the global weight loss and weight management market is expected to reach a value of $432.97 billion by 2025, with a compound annual growth rate of 6.1% from 2017 to 2025. With the improvement of global living standards, the global population of obese people is also increasing. As people become more aware of health and fitness, more and more people are paying attention to the necessity of maintaining a healthy weight. Therefore, the weight loss market is continuing to grow every year.

Figure 3: Global Market Value for Weight Loss and Weight Management Data source: conferenceseries.com

Potential Problems

The pain points in the weight loss market include:

• User education difficulty: The weight loss market in blockchain needs to explain and educate users about blockchain knowledge, including how to use digital wallets and handle token transactions, etc.

• Security and privacy: Although the blockchain network provides highly secure and private protection, there are also potential vulnerabilities and attacks that need to be addressed to protect users' data and assets.

• Lack of market acceptance: Blockchain technology is still in the early stages of development in the weight loss market, and many users may be unfamiliar with it and lack trust, leading to insufficient market acceptance.

• Token economic model: The token economic model in the weight loss market needs to consider user needs, token usage scenarios, and market changes, and needs to be constantly adjusted and optimised.

• Regulatory compliance: The weight loss market in blockchain needs to consider local regulatory and compliance issues, including the compliance of token issuance and trading, and the privacy protection of user data.

• Scalability: The scalability of the blockchain network is an important issue that the weight loss market needs to consider, and it is necessary to find suitable solutions to meet the rapidly growing market demand.

Solutions

Solutions to the potential problems that the weight loss market may encounter on the blockchain:

• User education difficulty: To solve the problem of difficulty in user education, the weight loss market needs to invest sufficient time and resources in educating users about blockchain knowledge, such as providing user-friendly interfaces, user guides, and tutorial videos.

• Security and privacy: The weight loss market needs to implement efficient security and privacy protection measures, such as multi-layer encryption, identity verification, and security monitoring. In addition, to ensure the privacy and asset security of users, the weight loss market can establish a secure and compliant framework to ensure the security of tokens and data.

• Lack of market acceptance: To increase market acceptance, the weight loss market can strengthen communication with users, increase market publicity, and provide more use cases and practical application scenarios.

• Token economic model: The weight loss market can cooperate with token holders, weight loss product suppliers, and exchanges to develop a token economic model that is more in line with market and user needs. In addition, the weight loss market can adopt a dynamic adjustment approach to continuously optimise the token economic model to meet market demand.

• Regulatory compliance: The weight loss market needs to ensure the legality and compliance of its token issuance and trading. The market needs to comply with local laws and regulations, ensure the privacy protection of user data, and ensure that its token economic model meets legal requirements.