Use Case

Project Introduction

Fitcoin is an innovative token solution for lazy weight loss based on blockchain technology, aiming to fully tokenise the weight loss market. The weight loss industry can be mainly divided into three areas: weight loss food, fitness equipment, and weight loss programmes. Fitcoin will first focus on the application of weight loss programmes and then expand to other areas, integrating the weight loss industry and connecting upstream and downstream, ultimately establishing a decentralised weight loss industry chain.

The Fitcoin team includes experienced weight loss planning experts who have in-depth insights into consumers with weight loss needs. Fitcoin can also be applied to improve the information asymmetry problem in the weight loss industry by putting important information on the chain to enhance reliability. In the future, it can also be used for weight loss services and product traceability.

Business Model

In the weight loss industry, various types of services are shown in Table 1. Users can directly pay with Fitcoin to access weight loss programmes and a series of services. The first experimental field for Fitcoin is the application of weight loss equipment. This weight loss equipment has been approved by professional organisations and uses non-invasive devices to effectively reduce the size and fat of body parts.

CategoryItem

Weight Loss Programmes

Customised weight loss plans tailored to individuals, with flexible changes to diet and lifestyle habits.

Fitness Programmes

Targets not only weight loss, but also changes in body fat percentage and muscle mass, to create a more toned physique.

Weight Loss Food

Uses weight loss food products to enhance weight loss efficiency, allowing consumers to see results in a shorter period of time.

Fitcoin is a multi-purpose utility token that can be used to purchase various weight loss services and products and can be used in different platforms and scenarios, providing users with more choices and convenience. The initial business model of Fitcoin is shown in Figure 4, where users can purchase Fitcoin with fiat currency and use it to pay for weight loss programmes and a series of services. In the future, the application of Fitcoin will gradually expand and be applied to the entire weight loss ecosystem.

Other than using Fitcoin for weight loss equipment, Fitcoin can also be used in social interactions to promote healthy social activities, such as social challenges, social groups, social incentives, and social benefits. These applications can encourage users to obtain more Fitcoin through healthy social interactions and enhance the connection between users, thereby improving the health awareness and quality of life of Fitcoin holders. The following are social interaction applications in the development plan of Fitcoin:

  • Social Challenges: Users can use Fitcoin to initiate or participate in challenges in the App and compete with other users. For example, users can achieve specific health goals within a specific period of time and receive rewards at the end of the challenge. This can encourage users to engage in healthy social interaction and promote common health goals.

  • Social Groups: Users can join the Fitcoin health community to share their health experiences, obtain health information, and support each other with other users. For example, users can create a weight loss social group to share their weight and dietary habits and encourage and support each other.

  • Social Incentives: In order to promote the development of healthy social interaction, the team will regularly airdrop unspecified amounts of Fitcoin to Fitcoin holders as an incentive for them to participate in community activities.

  • Social Benefits: Holding Fitcoin can get special social benefits, such as discounts, gifts, or priority reservations, to enhance users' confidence and satisfaction with health products or services.

Business Example

Fitcoin cooperates with nationally renowned weight loss centres. After paying with Fitcoin, a series of treatments can be carried out at the centre, and many people have achieved good improvement results after the treatment. The following are successful cases of weight loss centres:

Future Development

Blockchain provides broad prospects for all industries, but from many aspects, it is still an unknown field. With the rapid growth of the weight loss industry, many companies are investing in the development of innovative weight loss methods. Fitcoin is committed to comprehensive tokenisation for the weight loss industry and will become a universal token for the weight loss industry as a decentralised leader. As shown in Figure 5, Fitcoin can be applied to these applications in the weight loss industry in the future.

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